The collaboration between PSV and OTTO Work Force began in 2017 when founder Frank van Gool joined the business network and rented a skybox, the Legends Lounge. In 2020, the company entered the sponsorship pyramid of PSV under its own name, sponsoring the main team. The Legends Lounge has since grown into the most exclusive lounge in the Philips Stadium, with a network of various major companies participating.
Sponsorship with substance
The objective was set beforehand to increase the brand awareness of the international employment agency through the image and exposure of PSV 1. OTTO Work Force is now ready for the next step: supporting PSV Women. In addition to visibility, the company aims to strongly position itself in terms of social content through the sponsorship.
Reaching the top with the right ambition
Frans Janssen, Commercial Director of PSV, is pleased with the continuity between the club and OTTO Work Force: "We are proud that a highly involved company wants to continue with us. We experience the collaboration as constructive and believe that its continuation is mutually beneficial. It is excellent news for our women's section that a company like OTTO Work Force is investing in them."
Karolina Swoboda, vice-CEO of OTTO Work Force, agrees: "We are impressed by the ambitions of PSV Women and fully commit ourselves to that. At OTTO, we believe in the power of women because we see women making a difference in society, in business, and in sports every day. We believe that with the right ambition, anyone can reach the top, no matter who you are or where you come from. We see that at PSV as well and their approach to the women's team. We will promote that idea together, and therefore, we are proud that our name will be on the back of the women's jerseys at PSV starting from this season."